E45 Cream for Dry Skin: Dermatological Emollient for Daily Hydration

E45 Cream is a dermatologist-tested, non-greasy emollient designed to relieve dry skin and support the skin’s natural moisture barrier. It’s suitable for the whole family, including babies, for daily management of eczema, dermatitis, and rough, flaky skin.

• Primary use: Reduces skin dryness in eczema and dermatitis
• Triple active moisturiser: Formulated with white soft paraffin, light liquid paraffin, and wool fat for intense hydration
• Dermatological & safety profile: Dermatologically tested, perfume-free, with medical-grade hypoallergenic lanolin
• Non-greasy and fast-absorbing: Absorbs quickly without leaving a heavy residue on skin
• Family-friendly: Suitable for adults and babies; for external use only
• Size & packaging: 125 g tub designed for easy application and storage
• Safety & storage: For external use only; store below 25°C; keep out of reach of children; contains methyl hydroxybenzoate and propyl hydroxybenzoate as preservatives; may pose a fire hazard if exposed to naked flames with large quantities of paraffin

E45 Cream delivers long-lasting hydration to dry skin, helping soften rough patches and support the skin’s barrier without clogging pores. Its non-greasy formula makes it practical for daily use on all body areas—hands, elbows, knees, feet, and more—while remaining suitable for eczema and dermatitis care routines. Use 2–3 times daily on affected areas, or as directed by a clinician, to maintain comfortable, hydrated skin throughout the day. The fragrance-free, hypoallergenic composition is designed for sensitive skin and family use, providing a reliable daily emollient without unnecessary additives.

Frequently asked questions

• Is E45 Cream perfume-free? Yes. It is fragrance-free, which helps reduce irritation for sensitive skin.
• Is this product suitable for babies? Yes, it is formulated for the whole family, including babies, when used as directed.
• How often should I apply the cream? Typically 2–3 times daily to affected areas, or as advised by a healthcare professional.
• Can I use E45 Cream on my face? It can be used on dry facial areas; avoid eyes and broken skin unless directed by a clinician.
• What about safety and storage? Store below 25°C; external use only; keep out of reach of children; contains preservatives methyl hydroxybenzoate and propyl hydroxybenzoate; keep away from open flames if using large quantities of paraffin-based products.

Start daily hydration with E45 Cream and support your skin’s natural comfort—add it to your skincare routine today.